Fendi is one of the most prestigious luxury fashion houses in the world, known for its exceptional craftsmanship, innovative designs, and timeless elegance. Founded in 1925 in Rome, Fendi has consistently pushed the boundaries of fashion with its exquisite handbags, fur creations, and ready-to-wear collections. In this blog, we will take a deep dive into the most iconic designs that have defined Fendi over the decades.
1925-1950s: The Birth of Fendi and Fur Innovation
Fendi was founded by Adele and Edoardo Fendi as a small fur and leather shop in Rome. During this period, the brand became renowned for its high-quality fur coats and accessories, laying the foundation for future innovations.
Key Highlights:
- Establishment of Fendi as a luxury fur and leather brand.
- Introduction of handcrafted fur coats that became a symbol of opulence.
- The transition from a family-run workshop to an international fashion brand.
1960s-1970s: The Karl Lagerfeld Era & The Double F Logo
In 1965, Karl Lagerfeld joined Fendi as the creative director, marking a transformative era for the brand. His influence modernized Fendi's approach to fur, making it lighter, more wearable, and fashion-forward.
Iconic Designs:
- The Double F (FF) Logo: Designed by Karl Lagerfeld, the interlocking "FF" (Fun Fur) logo became one of the most recognizable symbols in luxury fashion.
- Revolutionary Fur Techniques: Lagerfeld introduced new fur dyeing and cutting techniques, making fur more flexible and contemporary.
- First Ready-to-Wear Collection (1977): Fendi expanded beyond fur and leather goods, launching its first ready-to-wear collection, further solidifying its position in high fashion.
1980s-1990s: The Rise of Fendi Accessories & The Baguette Bag
During the late 20th century, Fendi expanded its reach into the global luxury market with bold accessories and handbags that became instant status symbols.
Iconic Designs:
- The Fendi Baguette Bag (1997): Designed by Silvia Venturini Fendi, the Baguette bag became one of the first "It" bags, popularized by celebrities and fashion icons. Its compact, elongated shape, and variety of designs made it a must-have accessory.
- Peekaboo Bag (1990s): The Peekaboo bag, known for its structured design and discreet elegance, became another Fendi signature.
- Monogram Mania: The FF logo was prominently featured on bags, accessories, and even apparel, becoming a global fashion trend.
2000s-2010s: The Reinvention of Fendi & Modern Luxury
Fendi continued to evolve under the leadership of Karl Lagerfeld and Silvia Venturini Fendi, balancing tradition with innovation.
Iconic Designs:
- Peekaboo Bag (Reintroduced in 2009): A refreshed version of the Peekaboo bag was launched, featuring luxurious leathers and playful color combinations.
- Fendi Fur Monsters & Karlito Charms (2013): Fendi introduced whimsical fur keychains and bag charms, including the "Karlito," inspired by Karl Lagerfeld.
- Fendi's FF Reloaded Collection (2018): A revival of the FF logo with a modern, streetwear-inspired aesthetic, appealing to a younger audience.
2020s-Present: Sustainable Luxury & The Future of Fendi
As the fashion industry shifts towards sustainability, Fendi is embracing new technologies and ethical practices while maintaining its luxurious appeal.
Iconic Designs:
- Fendi First (2021): A new handbag silhouette that combines classic Fendi elements with a modern, oversized F logo clasp.
- Eco-Fur & Sustainability Initiatives: Fendi has been exploring sustainable materials and eco-friendly fur alternatives, catering to modern luxury consumers.
- Fendi’s Coed Runway (2025): Marking its 100th anniversary, Fendi’s Fall/Winter 2025 show introduced a coed collection, celebrating its legacy in a bold, innovative way.
Fendi's journey from a small Roman boutique to a global luxury powerhouse is marked by timeless designs, groundbreaking innovations, and a commitment to craftsmanship. From the revolutionary Baguette bag to the Peekaboo and FF logo collections, Fendi continues to set trends and redefine fashion. As the brand celebrates its centennial, its legacy remains stronger than ever, influencing generations of designers and fashion enthusiasts alike.
Fendi's journey from a small Roman boutique to a global luxury powerhouse is marked by timeless designs, groundbreaking innovations, and a commitment to craftsmanship. From the revolutionary Baguette bag to the Peekaboo and FF logo collections, Fendi continues to set trends and redefine fashion. As the brand celebrates its centennial, its legacy remains stronger than ever, influencing generations of designers and fashion enthusiasts alike.